Since different stakeholders have different objectives, there are at least three perspectives to keep in mind when talking about the internationalisation of clusters: The perspective of companies, of research and of cluster management itself. Looking at the companies, the main objective of going international with a cluster is – especially for SMEs – to make new contacts, open up markets by joint activities and to strengthen the own (global) visibility. From the researchers’ point of view the internationalisation of a research-driven cluster aims at positioning research topics, building up new strategic partnerships and therewith applying for joint research
projects. Last but not least the cluster management itself may foster internationalisation to create new advantages for its members, to indicate trends, to raise profile, to avoid lock-ins and to gain new ideas for the cluster development by benchmarking its’ strategy against other clusters.
These common objectives of cluster internationa-lisation hit one of the main LOG4GREEN objectives: the optimisation of the performance and collaboration of regional research-driven clusters in the field of sustainable transport. To attain the objectives, a range of instruments of internationalisation can be applied:
- Formation of cross-border excellence clusters
- Organisation of matchmaking events
- Identification of analogous clusters and mutual visits to exchange experience
- Membership of international organisations and networks
- Communication measures in print and online media, participation in trade shows, press releases in international news channels
- Participation in official delegations abroad
- Organisation of cluster exhibitions as part of international trade shows and events
(Source: Hausberg, Bernhard; Stahl-Rolf, Silke; Steffens, Josef (2008): Entwicklung von Kompetenzclustern und -netzen zu internationalen Kompetenzknoten ('Developing expertise clusters and networks into international hubs of excellence'), p.18.)
Within the LOG4GREEN project several of these instruments are included to tap the advantages of cluster internationalisation. Moreover, each cluster region pursues its own ongoing internationalisation strategy. Examples will follow soon on this page.